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Bill Schmidt, Olympic medalist and famed sports marketing executive, dies at 78

Bill Schmidt, who had an illustrious career as a sports marketing executive that started at the 1982 World's Fair in Knoxville, has died. He was 78.

Sources (1)· Sep 15, 8:16 PM

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Knoxville News-Sentinel· Sep 15, 8:16 PMBill Schmidt, Olympic medalist and famed sports marketing executive, dies at 78

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