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McDonald's Sued Over AI Tool That Recommends Prices to US Franchisees

McDonald’s is facing a federal lawsuit that alleges its AI-enhanced pricing tool violates antitrust laws because it shares nonpublic data with franchisees who might be competing in the same market.

Sources (1)+5 copies· Oct 6, 8:03 PM to Oct 8, 1:50 AM

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  1. firstU.S. News & World Report
  2. firstWDIV ClickOnDetroit
  3. firstChicago Tribune
  4. +30hWEAU
  5. +30hLive 5 News WCSC
  6. +30hWIS10

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Lawsuit alleges McDonald's is rigging its prices based on location — and algorithmWhen the first McDonald's restaurant opened in 1940, computers as we know them didn't exist yet. Today, they could be the reason it's seemingly unaffordable to eat fast food. 'AI does not set the price of a Big Mac or ⁠any other menu item.' A lawsuit filed in federal court in Chicago is alleging that higher prices at McDonald's are a result of…