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McDonald's Sued Over AI-Driven Pricing System

The lawsuit, which was filed Friday in Illinois, said the fast food giant’s pricing tool collects data that competing franchises wouldn’t normally share, like store-level sales.

Sources (1)· Oct 6, 9:02 PM

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Lawsuit alleges McDonald's is rigging its prices based on location — and algorithmWhen the first McDonald's restaurant opened in 1940, computers as we know them didn't exist yet. Today, they could be the reason it's seemingly unaffordable to eat fast food. 'AI does not set the price of a Big Mac or ⁠any other menu item.' A lawsuit filed in federal court in Chicago is alleging that higher prices at McDonald's are a result of…